“I have always been interested in casual, street style fashion. As I’ve been working professionally with branding all of my adult life, IASF is the child of my personal interest as well as my professional passion”, says Ityu.
Since it’s launch, IASF has seen a lot of success, being picked up by social media influencers around the world. The team ascribes the popularity of their brand to the fact that they are constantly seeking feedback from people wearing the products and incorporating this feedback into their collections.
In addition to Ityu and Adam’s own designs, IASF collaborates with upcoming and established artists, bringing their unique works to the street and to a wider audience. All products made by IASF are serial-numbered so that every piece of clothing is unique and uniquely you.
IASF | UP | urban passion
